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Alshaya Group announces the opening of the first Hampton by Hilton in Kuwait
Leading international retail franchise operator Alshaya Group proudly announces the opening of the first Hampton by Hilton in Kuwait, in partnership with Hilton. Located in the heart of Kuwait, in the Salmiya District, Hampton by Hilton Kuwait Salmiya boasts 110 modern and stylishly designed bedrooms. The brand-new hotel promises a hassle-free experience with comfortable, thoughtfully designed rooms, friendly service, as well as convenient and modern amenities, including a free hot breakfast and a fully-equipped gym. “The opening of our first Hampton by Hilton marks a milestone in diversifying our hospitality offerings to customers in Kuwait. Over the years, the region has experienced a surge in demand for high-quality hotels, and we're thrilled to bring the Hampton by Hilton brand here. By leveraging our combined expertise, we're confident we can deliver an exceptional guest experience that meets the immediate needs of our visitors,” said John Hadden, CEO of Alshaya Group, at the opening. Situated on the Kuwait waterfront and Blajat Beach, Hampton by Hilton Kuwait Salmiya is ideally located for guests looking to explore the city and is just a 15-minute drive to The Avenues, Kuwait's largest shopping mall, and the Sheikh Abdullah Al Salem Cultural Centre. The property is the first-ever in the region to feature an automated car park facility that can accommodate 40 cars at a time. Pauline Wilson, Vice President, Focused Service Operations, Europe, Middle East and Africa, Hilton, said, “I am delighted to be in Kuwait to celebrate Hampton by Hilton Kuwait Salmiya’s opening alongside Alshaya Group. The opening marks the debut of Hampton by Hilton in the country and brings the brand’s signature features – such as free hot breakfast and exceptionally friendly and authentic service – to Kuwait for the first time.” Hampton by Hilton Kuwait Salmiya is part of Hilton Honors®, the award-winning guest loyalty programme for Hilton’s 23 world-class hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room, and access their room using a Digital Key. In the coming years, Alshaya Group plans to expand its hospitality offering in the region with the opening of Hampton by Hilton in Hafr Al Batin in the Kingdom of Saudi Arabia, expected in 2026.
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Chipotle introduces its real ingredients to kuwait
ShapeIn partnership with the Alshaya Group, a leading international franchise retail operator, Chipotle’s first location in the Middle East opened in Kuwait The new restaurant debuts the company’s latest design format and offers a variety of in-restaurant ordering experiences that help introduce Chipotle’s menu offerings to new guests in the region Alshaya Group will open the first Chipotle location in Dubai at The Beach – JBR this October, with a total of four new restaurants anticipated in 2024 Chipotle Mexican Grill (NYSE: CMG) opened its first location in Kuwait in partnership with leading international franchise retail operator Alshaya Group. Since the opening, the restaurant’s performance has exceeded our benchmarks and continues to deliver strong results. Chipotle’s location in The Avenues - Kuwait marks the first time the company has entered a new country in over 10 years. Chipotle is expected to open its first Dubai restaurant this October at The Beach - JBR in partnership with Merex Investment, a joint venture between Dubai Holding and Brookfield Asset Management. “In partnership with Alshaya Group, we worked tirelessly to ensure that we delivered an exceptional first impression in Kuwait with our freshly prepared menu of real ingredients and we are encouraged by the early results,” said Chief Business Development Officer Nate Lawton. “Together, we’ll continue to gather insights on regional preferences and adapt accordingly as we grow our presence in the region and expand upon our mission to Cultivate a Better World.” John Hadden, Chief Executive Officer, Alshaya Group, said: “Consumers have long awaited Chipotle’s arrival here in the Middle East and the feedback we’ve received so far has confirmed that we’re delivering the same delicious culinary experience that guests have had in their U.S. locations. We’re proud to have introduced this popular American restaurant to Kuwait, and we’re looking forward to Dubai later this year as the first locations in our exclusive partnership with Chipotle.” Expanding Access To simplify its ordering experience for new guests, the Kuwait restaurant in The Avenues offers three ordering methods: Guests can order their craveable burritos, bowls, tacos, and salads in traditional Chipotle fashion by progressing through the front makeline and ordering ingredient by ingredient. The Kuwait restaurant features a kiosk ordering system that executes pick-up orders and enables menu exploration for first-time guests. Tables at the restaurant feature QR codes that drive guests to download the Alshaya Chipotle mobile app for pick-up orders. This method is especially convenient for large families ordering multiple entrees. As a digital-only menu item, guests can order a quesadilla via the kiosk or mobile app. Unveiling a New Design The new location in Kuwait is the first Chipotle restaurant featuring the company’s all new design format. Over the past several years, Chipotle’s development team has been building out concepts that deploy new materials, textures, and artwork to amplify the company’s commitment to Food with Integrity while paying homage to historic designs. New elements include: Wood Tile Floor: replacing Chipotle’s traditional concrete floor, it fills the restaurant with warmth and rich patterns. Corten Art Wall: the legacy architectural material is transformed into an elevated focal wall that heroes the iconic Chipotle pepper. Corten Ceiling Element: this large-scale metal ceiling and lighting element creates a layer of visual richness throughout the space. New Wall Finishes: updated surfaces and artisan materials are more textural and help impart a feeling of freshness. Growing Chipotle’s International Presence In July 2023, Chipotle signed its first-ever development agreement to open restaurants in partnership with the Alshaya Group. Chipotle and Alshaya plan to open the first Chipotle location in Dubai later this year. Chipotle's existing international portfolio of owned and operated restaurants includes 41 locations in Canada; 19 in the United Kingdom; six locations in France; and two in Germany. In North America, the company currently owns and operates over 3,400 restaurants and is targeting 8 to 10% growth per year for the foreseeable future with at least 80% including a Chipotlane. *M2R Group - The Avenues 2022 Report.
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Aura wins accolades at the International Loyalty Awards
Winner of Best GLOBAL Loyalty Programme of the Year in the Food Retail and Non-food retail category Aura, Alshaya Group’s customer loyalty programme that rewards members across 70+ global brands, was recently recognised at the 2024 International Loyalty Awards as the Best Loyalty Programme of the Year - Food Retail and Non-food retail category. The International Loyalty Awards celebrates innovative approaches and effective strategies within the loyalty programme industry. This year, saw several global loyalty programmes compete across various categories. Among them, Aura a regional app-first loyalty programme emerged victorious, claiming an award. Since its launch in 2022, Aura has garnered 8.2 million members in five countries including KSA, UAE, Kuwait, Qatar, and Bahrain with exceptional engagement of over 80% redemption rate. With a highly customer-centric approach, Aura has been designed to cater to diverse lifestyles and is recognised as one of the most downloaded loyalty apps in the Middle East region, with 1.75M downloads in 2023 alone. "Winning Best Loyalty Programme of the Year for Aura at the International Loyalty Awards is a tremendous honour," said John Hadden, CEO of Alshaya Group. "At Alshaya, we firmly believe that customer loyalty is the bedrock of any successful business. Aura embodies this principle by seamlessly integrating technology and personalisation to create an innovative programme that truly understands and caters to customer preferences.” From fashion to beauty, home furnishings to dining, members collect points every time they spend. Points can be used for future purchases or to access experiences such as a personalised gourmet treat, a bespoke shopping experience or a pampering beauty treatment. Aura members can earn and redeem points across their favourite brands, access a range of personalised shopping, dining, and lifestyle experiences, and receive priority notifications of promotions and sales events across a portfolio of popular brands that includes H&M, American Eagle, Mothercare, Victoria’s Secret, Shake Shack, P.F. Chang’s, The Cheesecake Factory, Bath & Body Works, Boots, M·A·C, The Body Shop, Pottery Barn, and West Elm. Customers in UAE can also redeem their Aura points at any Starbucks stores on all their Starbucks favourites. “Our purpose is to transform everyday interactions into rewarding experiences, by acknowledging our customers unique behaviour and giving back to them for being a part of Aura. This award is a powerful validation of our unwavering commitment to our customers and delivering exceptional experiences to them,” said Alshaya Group’s Director of Loyalty Nida Unas, on the win. Aura was also awarded the best new loyalty programme in GCC at the CX & Loyalty Awards MENA in 2023.
Read moreIntroducing Alshaya
- Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890.
Read more - First established in 1890 in Kuwait, we have a strong history of growth across our markets.
Read more - An unmatched brand portfolio. Discover the brands we operate across Fashion & Footwear, Food, Health & Beauty, Pharmacy, Optics, Home Furnishings, Leisure & Entertainment and Hospitality (coming soon).
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- The passion and commitment of Alshaya people is why our business partners trust us to protect and grow their brands.
Read more - Alshaya’s proven track record of international brand franchising is built on the skills and knowledge of Alshaya's management team.
Read more - We continually invest in our infrastructure to ensure that we can support our customer needs, however and wherever they want to spend with us.
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- We run a range of programmes designed to develop, empower, reward and recognise our people, and to ensure they enjoy a good work life balance.
- Wherever our customers want to connect with us we’re focused on delivering a great experience - in-store, online or a mixture of both.
- As a leading employer in the retail sector, there are many ways we can make a sustainable difference to the communities in which we operate.
Make every occasion special with the Alshaya Card. Top it up to the value of your choice and enjoy your Alshaya experience. Read more
Partnerships bring in new shopping opportunities. Discover a range of partnerships you can enjoy in-store or online. Read more
